TikTok is introducing a updated setting that enables them to lessen the quantity of AI-made videos appearing in their timelines. This initiative comes as the company disclosed that it now features in excess of 1 thousand million content made with AI.
Trial and Implementation
This change is being tested over the following weeks before a global rollout. This shift aligns with a surge in AI content, fueled by new video-generation tools.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the most rapidly expanding video streams on another major platform only show content made by AI. A considerable share of this content is classified as “AI slop”, a term for substandard, mass-produced content that is frequently nonsensical or dreamlike.
“We know from our community that numerous viewers appreciate content made with AI tools, from digital art to informative clips, and we aim to provide users the power to see more or less of that, based on their own preferences,” said a platform representative.
AI on the Platform
The platform shared that there are now over a billion videos on its app identified as artificially created. In total, over 100 m media items are submitted to the platform every day, making AI content a relatively small percentage of its complete catalog.
How to Adjust Settings
Viewers will be capable of decrease or raise the level of AI-generated videos they view by accessing the topic control feature in the application and selecting “AI-generated content”. Further subjects that are already be controlled under the setting cover politics, fashion, aesthetics, and choreography.
AI Disclosure Rules
Its guidelines mandate content makers to label lifelike AI-generated content, and it bans harmful AI impersonations of well-known individuals or emergencies. Any authentic-looking AI video that is without a tag can be removed under its community policies.
In addition, the app will henceforth add an AI-generated label to content produced via its built-in AI features, or detected by an collaborative effort for recognizing artificial media. This action is aimed to deter users from attempting to evade the labeling process.
AI Literacy Programs
The platform is additionally establishing a $2m educational fund for professionals and organizations to create informative material about using AI responsibly. This program will assist non-profit groups dedicated to teaching coding and technology.
Moderation Strategy
The video-sharing app has supported its safety measures, following debate over proposals to make redundant hundreds of content moderators in the United Kingdom. The company is expected to eliminate hundreds of positions in its trust and safety team in its British office, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.
A senior executive stated that human moderation would continue to be important, but artificial intelligence can protect employees by filtering out the most distressing content ahead of it is viewed by humans. The company reported a notable drop in shocking and graphic content seen by safety staff over the previous year due to the use of its AI tools.
We believe it is crucial to combine humans and technology to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s very important to limit contact with dangerous material as swiftly, which is why a lot of the machine support is proving valuable process content quickly.”
